the company

our mission.

Science is everything.

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the team

Andrew Buckrell

Chief Scientist Muppet

Building on the success and experience of running STAC, Andrew is making his second foray into the world of triathlon and bike equipment. Having finally completed his seemingly eternal grad studies, Andrew received his Ph.D. in heat transfer and fluid dynamics, giving him the toolset needed to understand the science behind what can make cyclists and triathletes faster. With his invention of the virtual wind tunnel (VWT) cyclist aerodynamics service combined with extensive background in designing heat exchangers, Andrew brings a high standard of performance and innovation to the world of triathlon. His continual nerding out to make himself faster when he has reached his own limits of performance (mostly talent) drives the invention of unique offerings like the Cool Bottle.

Phil Hare

Chief Designer Extraordinaire

Phil Hare was born in Ontario’s land,

With a tinkering heart and a skilled hand.

In plastics and cars, he’s got the knack,

Designing creations: there’s no turning back.

Building and racing in Lemons and ChumpCar,

He pushes the limits, taking it far.

From engines to molds, he’s been around;

In the automotive world, he’s solid and sound.

With humor and skill, he leads the way,

Designing and tinkering everyday.

Michael Liberzon

80 Percenter

Wearer of many hats – father, partner, team leader, coach, engineer, podcaster, and switcher of (both literal and figurative) gears. His passion is enabling people and helping them perform at their best by focusing on process or highlighting a novel product or practice to do what they already do, but better. When he’s not riding bikes with his kids or working with his teams, you’ll find him running trails in Toronto’s ravines.

the projects

Here are some of the things we are working on right now. Looking to collaborate? Contact us!

The Cool Bottle

Little blurb here

The Podcast

Where endurance sport nerds get their fix