the company

our mission.

Science is everything.

Endurance Innovation is dedicated to taking the latest science and technology, and applying it in a way that will make you go faster. From providing aerodynamic advice and consulting services to innovation around seemingly everyday objects (who thought a water bottle could make you faster?), Endurance Innovation strives to provide the highest quality components and most technological advances possible to provide you with more speed. We want you to be fast!

the team

Andrew Buckrell

CEO & Chief Scientist

Building on the success and experience of running STAC, Andrew is making his second foray into the world of triathlon and bike equipment. Having finally completed his seemingly eternal grad studies, Andrew received his Ph.D. in heat transfer and fluid dynamics, giving him the toolset needed to understand the science behind what can make cyclists and triathletes faster. With his invention of the virtual wind tunnel (VWT) cyclist aerodynamics service combined with extensive background in designing heat exchangers, Andrew brings a high standard of performance and innovation to the world of triathlon. His continual nerding out to make himself faster when he has reached his own limits of performance (mostly talent) drives the invention of unique offerings like the Cool Bottle.

Phil Hare

CTO, Design and Manufacturing

Phil Hare was born in Ontario’s land,

With a tinkering heart and a skilled hand.

In plastics and cars, he’s got the knack,

Designing creations: there’s no turning back.

Building and racing in Lemons and ChumpCar,

He pushes the limits, taking it far.

From engines to molds, he’s been around;

In the automotive world, he’s solid and sound.

With humor and skill, he leads the way,

Designing and tinkering everyday.

Michael Liberzon

COO & Relationship Management

Wearer of many hats – father, partner, team leader, coach, engineer, podcaster, and switcher of (both literal and figurative) gears. His passion is enabling people and helping them perform at their best by focusing on process or highlighting a novel product or practice to do what they already do, but better. When he’s not riding bikes with his kids or working with his teams, you’ll find him running trails in Toronto’s ravines.

the projects

Here are some of the things we are working on right now. Looking to collaborate? Contact us!

The Cool Bottle

Inspired by nature. Designed by engineers.

The Podcast

Where endurance sport nerds get their fix